A sea of vitamins

Grove Collaborative, a digital-first brand and e-commerce platform for natural home and personal care products, asked Designsake to design and debut its first ever vitamin and supplement line, HONU.
Honu aims to simplify the vitamin search for consumers with its 10 easy-to-identify products that span across the energy, digestion, sleep and immune system support areas.
  • Brand Strategy
  • Brand Identity
  • Packaging
  • Art Direction
  • Copywriting
Our Partnership Named after the Hawaiian sea turtle, HONU product speak to the actual benefits delivered (Gut Check, which supports easy digestion, Nesting, which is a prenatal vitamin, etc.) providing everyday essentials to consumers that improve endurance and longevity.
The Solution Inspired by the brand’s tagline “feel the ripple effect’, we wrapped each vitamin and supplement bottle with a subtle wave illustration, straightforward typography, and a monochromatic palette that when all bottles are lined up next to each other, creates a rainbow effect often scene after a tropical thunderstorm.